As a practicing modern botanical painter with work in three Australian galleries, I've experienced first-hand the journey of transforming a passion for art into a thriving six-figure business. My journey wasn't without its challenges, but it's these very experiences that have shaped my approach a...

Many artists struggle with pricing their artwork in a way that reflects its true value while still supporting their income goals. Pricing isn’t just about numbers—it’s deeply tied to self-worth, confidence, and how you position your creative business. But with the right strategy, you can shift from ...

 As an artist, diving into the world of branding can feel like unfamiliar territory—especially when your heart lies in creating, not marketing. I get it. When I began my own art journey, the idea of branding felt too commercial and disconnected from my passion. But over time, I realised that buil...

Promoting your art exhibition can feel overwhelming, but with the right strategy, it can be one of the most exciting parts of your art career. Imagine your artwork displayed in a beautiful gallery, the room filled with curious art lovers, and meaningful conversations that lead to sales and future op...

Hey there, aspiring artist!

Have you ever caught yourself wondering when all the long hours in the studio, the marketing efforts, and the emotional investment will finally start to pay off? You're not alone. Every artist on this journey hits that point—and I’ve been there too. But there is a way th...

Hi, I’m Ros Gervay—artist and business coach for new and rising creatives. I help artists build fulfilling, profitable art businesses by developing confidence, learning how to market their work, and embracing their unique journey—even if they’re self-taught and don’t know where to begin.

In today’s...