Creative Business Coaching for Artists
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Ready to build an art business that feels as good as it looks?
You've got the creativity. You've got the drive. What you need is the right support at the right level, for where you are right now.
Here's how we can work together.
No matter where you’re starting from, there’s a path to support you.
Whether you're just beginning to take your art seriously or you're already selling and ready to scale, there's a way for us to work together.
Take a look at what's available and trust yourself to know which one is calling you.
OPTION 1
Art for the Heart Membership
A warm online membership for artists who want to feel creatively supported, grow with confidence, and build a more fulfilling creative life.
From $35/month | 7-day trial for only $7
Art for the Heart offers two tiers of support:
AFH Creative Studio -Â for artists who want inspiration, creative nourishment and consistency in their art-making
AFH Growth Hub - for artists who are ready to build stronger foundations for growing income from their art
Whether you’re craving more joy in the studio, more clarity in your creative direction, or more structure as you grow your art practice into something sustainable, Art for the Heart gives you a supportive place to keep showing up - with live sessions, resources, guidance and a beautiful community of artists around you.
Click below to learn more and choose the tier that feels right for you.
OPTIONÂ 2
Thrive Mastermind
The high-touch program for artists who are done building alone.
$3,500 for 4 months | Payment plan available | Strictly limited spots
Thrive is not a course. It's a room — a small, high-touch mastermind for artists who are already selling some work and are ready to turn their creativity into consistent income, with real coaching, real accountability, and a community that challenges your standards and celebrates your wins.
Inside Thrive you'll get a 1:1 kickoff strategy session, fortnightly group coaching calls, fortnightly co-working sessions, monthly progress check-ins, and access to the VIP Training Vault — all inside a private, intimate group that's intentionally kept small so everyone gets the support they came for.
This is for you if you're:
🌱 Already selling but want consistency and clarity
🌱 Ready to treat your art like a serious business
🌱 Craving personalised support, not generic advice
🌱 Done building in isolation and ready for the right room
Thrive runs in cohorts. Doors open periodically — join the priority queue to be first to know.
Let's chat about ThriveNot sure where to start?
Here's a simple guide:
You’re building confidence, consistency, foundations or your first income streams 👉 Art for the Heart
You’re already selling and want closer coaching, accountability and clearer strategy 👉 Thrive Mastermind
Still not sure? Let's talk. No pressure, no hard sell — just a real conversation about where you are and where you want to go 💗
Book a free call with RosAbout Ros
I'm Ros Gervay — Australian artist and creative business coach. I help artists build sustainable, income-generating art businesses without burnout or compromise.
If you've got a dream, I've got a way to help you get there — even if you've tried before and felt like it wasn't working.
I've built my own multi-stream art business from scratch, with work in three Australian galleries. I know the juggle of making art, marketing it, and keeping the spark alive — and I've helped thousands of artists do the same, in their own way. Not with a one-size-fits-all formula, but with support that actually fits you.
The artists who work with me feel genuinely supported, achieve goals they never thought possible, and build businesses that are both profitable and joy-filled — without losing themselves in the process.
This isn't about hustle for the sake of it. It's about creating an art business that feels aligned with who you are, so you can actually enjoy the journey.
Ros x
What My Clients Say...
"Meeting Ros is a story of serendipity. I kept saying that I didn’t know how to take my art to the next level. I knew I wanted to set up a website and try making some sales but I didn’t know where to begin. Since working with Ros, I now have a clear style, an active website, I’ve entered a competition and I’m looking at new ones for the new year, I’ve run my own challenge and sold multiple artworks. I am so grateful."
- Eli Flynt, Member, Art for the Heart
"Ros has been absolutely instrumental in shaping my style and the direction I want to go in."
- Ange Sorrell, Member, Thrive
"Before finding Ros, I knew that I wanted to be an artist, but I had no idea how to build or run an art business. Through Ros I now have a clear idea of the type of artist that I want to be. I have a clear style and am confident in my identity as an artist."
- Jodie Tindall, Member, Art for the Heart
"Perfectionism has been a hurdle that has held me back my whole life! I’m so thankful to Ros for helping me to keep going, focus on just making art regardless, and to find my voice in creating art that I love."
- Sarah Wooden, Member, Art for the Heart
"With Ros' guidance I have launched my website and my confidence with social media has grown exponentially. Ros had helped me figure out my vision, my voice and my style as an artist."
- Brhody Wallis, Member, Art for the Heart
"After feeling lost and without direction, Ros played a fundamental part in me finding my creative style and joy again."
- Sami Sparrow, Member, Art for the Heart
