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Make a Living Doing What You Love

The ultimate membership for artists ready to grow, thrive, and build the creative business of their dreams

Join the waitlist now!

You love the creative process.

You feel most at home when you’re creating - art is your passion, your purpose, your calling.

Now it’s time to share that passion with the world and build a thriving art business because

The world needs your art as much as you do!

Yet everything seems to get in the way!

 

Imposter syndrome which causes you to occasionally question if you are an artist at all…

Comparisonitis which has you doom scrolling on social media until you want to hide in the pantry and eat an entire family block of chocolate…

Self-sabotage and procrastination in every colour of the rainbow…

 

I see you because I was you... 

that's why I created Art for the Heart 

 I want to give you access to the missing piece of the puzzle:

My signature step-by-step framework, the Fulfilled Artist Method, designed to help you

Finally achieve the creative lifestyle you've been dreaming of!

 

❌ NO MORE going it alone

❌ NO MORE fumbling around in the dark

❌ NO MORE relying on blind hope

 If you've ever wished for...

  • Consistent art sales so you can build a profit from your art whether it's a side hustle or a full-time profession
  • Community, belonging and friendship with like-minded creatives
  • Fulfilment and alignment in your art business so you can have a creative lifestyle that brings you both joy and reward
  • Confidence which will allow you to be more visible, abandon imposter syndrome once and for all and sell more art!
  • Elevation for your profile as an artist so you can approach opportunities with pride and confidence

Art for the Heart is exactly what you've been looking for! 

Hop on the waitlist

MEET YOUR COACH

Hi, I'm Ros Gervay 👋

I am a business coach for new and rising artists.

I help my clients to develop the confidence to show up as an artist, sell their work and master their marketing so they can build a fulfilling art business and get paid to do what they love even if they are self-taught.

Also a practising modern botanical painter with work in 3 Australian galleries, I have first-hand experience in building an art biz from scratch and developing it into a 6-figure multiple income stream business that I love. 

Not only do I walk the talk, but I have supported thousands of artists to achieve their art goals too so if you know that 2025 is finally the year you want to turn your passion for art into a sustainable and joyful income then I would love to help you.

Ros x

AS SEEN ON

This is what Art for the Heart members say...

 

Meet my client Brhody Wallis who “knew absolutely nothing about the business side of art” but has now...

  • Launched her website
  • Grown her social media confidence exponentially
  • Developed a clear vision, voice and style as an artist
  • Entered art prizes and...
  • SOLD her first two artworks!

Brhody says: "I have grown so much and it is only the beginning!"

 

Meet my client Jodie Tindall who had “no idea how to build or run an art business” but went on to:

  • Create her very first collection
  • Exhibit in her very first art show
  • Win second place in the open category and
  • Sell 2 works in 2 days!!! 

Jodie now has a clear style and is confident in her identity as an artist.

Jodie says: "Being an artist can be a really lonely experience but being part of the Art for the Heart community really brings out the best in all of us."

 

Art for the Heart has a place for you too!

 

Be the first to know when enrolment opens next!

Let's talk about who Art for the Heart is really for...

The 90+ artists in Art for the Heart are passionate creatives driven by their love of making art. They joined because they want more than just guidance - they seek a supportive community to journey with. One that helps them to not only grow their art sales but also their confidence, network and joy!

Whether you're:

  • An emerging artist eager to roll up your sleeves and dive deep into the exciting world of art business, ready to get those consistent art sales flowing in...
  • An established artist looking to level up by accessing expert guidance and accountability while being surrounded by a community of inspiring fellow artists...
  • Or a new artist committed to discovering your unique style and launching your art business with the help of a proven, artist-led program...

No matter if you're just beginning, growing, or scaling your art career, Art for the Heart provides the guidance, support, and tools you need to build a fulfilling and profitable art business.

Art for the Heart is the community for you if you're ready to fully commit to your art and take your art business to the next level.

 

It's time to surround yourself with like-minded artists and get the support you need to achieve your artistic and business goals.

Join the waitlist now 🎉

The truth is, you are the architect of your destiny and it is your actions that spark the transformation you desire

 

Are you ready to shift the needle and FINALLY make the art sales you dream of?

Are you keen to journey alongside a thriving community of like-minded artists who truly 'get you'?

Are you motivated to turn your passion for art into a profitable and fulfilling business (whether it's a side hustle or a full-time profession)?

 

Right now is the best time to turn your aspirations into reality

Sure, you can keep creating your art in isolation and growing your art business solo without community, guidance, a roadmap and more. OR, you can

 

LEAN INTO REAL GROWTH AND BECOME SO MUCH MORE ⬇️⬇️⬇️

 

Hop on the waitlist!

Art for the Heart is the online membership for artists who want to build a successful and fulfilling art business. Whether you're looking to start earning from your art or take your existing art career to the next level, the Fulfilled Artist Method will guide you every step of the way. You’ll learn how to make an income doing what you love, even if you're self-taught and have no experience in the business side of art.

Art for the Heart is the perfect fit for you, no matter where you are in your art journey

Your future awaits...

Level-up and reach your potential as an artist in business

 

Get ready to use your passion for art and make your mark with your exclusive pass! Join the Art for the Heart community for expert guidance and member-only access to game-changing tutorials, masterclasses and workshops designed to support your art biz growth. 

For creatives who desire more and artists who want to turn their inspiration into income, Art for the Heart is where you belong.

 👇👇👇

I'm in! Add me to the waitlist!

This is what you'll get when you join Art for the Heart!

✅ The Fulfilled Artist's Method (FAM): Shift from hobbyist status to CEO Art Boss with my proven, signature framework which will guide you as you embrace your passion for art and turn it into your very own heart-centred and profitable art business.

✅ Drop-in Co-Creating Sessions: Join fellow members for a virtual co-creating session as you get creative and experience the benefits of epic accountability to your art practice.

✅ Ongoing Community Support: Connect with like-minded creatives and draw inspiration from other members via the exclusive Art for the Heart Facebook group. Benefit from art critiques and business guidance from Ros and her team as you go. Come join us and let's explore our creativity and potential together.

✅ Live Online Art Workshops: Explore a world of new possibilities guided live by either Ros or a guest artist. Develop your art skills and nourish your creative spirit - all from the comfort of your own home.

✅ Pop-Up Art Biz Masterclasses with Guest Experts: Learn from the best and get instant access to member-only training covering strategy, mindset and other hot topics as requested by members. Hear from guest experts in the areas of Instagram marketing, Facebook advertising, business finances and more.

✅ Cumulative Art Workshop Library: This priceless resource is your ticket to more than 24 workshop replays to hone your craft. Create at your own pace and grow your art skills exponentially!

✅ Social Circle: Gain exclusive member-only invitations to Art for the Heart in-person socials across the globe. 

Monthly Membership

$130/m AUD

MOST FLEXIBLE

  • Recurring membership
  • No minimum time required
  • Cancel anytime
  • Commitment free!

Annual Membership

$1300/y AUD

BEST VALUE & MOST POPULAR

  • Recurring membership
  • Equivalent to 2 months free
  • Cancel anytime
  • Best value for dedicated creatives!
Be the first to know when enrolment opens next!

Meet some of the Art for the Heart members!

 

Meet my client Ange Sorrell - rising Ballarat-based mixed media artist - who had no sense of direction or clear goals.

“I had no real sense of what I wanted to do with my art” but has now gone on to have pride in her identity and style, to work confidently in collections and to sell her work.

Ange says: "I've got no hesitation in recommending Ros to anyone."

"Meeting Ros is a story of serendipity. I kept saying that I didn’t know how to take my art to the next level. I knew I wanted to set up a website and try making some sales but I didn’t know where to begin. Since working with Ros, I now have a clear style, an active website, I’ve entered a competition and I’m looking at new ones for the new year, I’ve run my own challenge and sold multiple artworks. I am so grateful."

- Eli Flynt

"Perfectionism has been a hurdle that has held me back my whole life! I’m so thankful to Ros for helping me to keep going, focus on just making art regardless, and to find my voice in creating art that I love."

- Sarah Wooden

"Ros has been a total inspiration and guide for me in getting my art on track. With her genuine encouragement and professional advice she has been a guiding light - opening my eyes to the possibilities of a very viable art future for myself."

- Alison Bowmer

"Thank you for everything you do for us in this membership. You put your heart and soul into helping all of us. Each person is on a different journey, but somehow you always seem to make sure you give each person what they need. I have always appreciated the time and effort you put into this group and have learnt so much thanks to you."

NICOLE
Founding Member 

"Well, you can see how much you are helping women like me, and I really thank you so much for offering your time and expertise to us. It's quite amazing."

FELICITY

Founding Member

"I would like to thank Ros and all of the Art for the Heart community for pushing me in the right direction. I have now sold 4 paintings, 1 commission and have another lined up for later in the year. This year is going to be fun!!!"

JO

Member

"Thank you so much for all your honesty and support in helping to make my creative dreams come true."

ISABELL

Member

With just a few clicks, this 👆 could be you too!

Join the waitlist now!

Success as an artist doesn't happen by luck; but by design

 

 Announcing the

Fulfilled Artist Method

 

When you join Art for the Heart, you will get instant access to my signature framework the Fulfilled Artist Method (FAM) - a proven step-by-step method where I will support you through the 5 stages of the artist journey from hobbyist to CEO Art Boss.

STAGE 1: SUNDAY ARTIST

Passionate and wildly creative, the Sunday Artist adores learning and is whole-heartedly committed to building their art skillset and a happy, art-infused lifestyle that they love.

Membership resources include:

✅ Skill-building Art Tutorials

✅ How to Find Your Innate Art Style

✅ Your Art Space Checklist

✅ 30+ Art Workshop Replays

➕ MORE!

STAGE 2: THE DREAMER

The Dreamer feels called to make more of their passion. They are interested in turning their hobby into a side hustle and getting paid to do what they love. The Dreamer is ready to take the next step!

Membership resources include:

✅ Creating Your Vision Board

✅ Knowing Your Soulmate Buyer

✅ Art Biz Basics Checklist

✅ Social Media 101

➕ MORE!

STAGE 3: ARTIST ON THE RISE

Excited and motivated to welcome in those first sales, the Artist on the Rise has a strong foundation, a clear big picture vision and they want to turn up the dial.

Membership resources include:

✅ Art Pricing Guide

✅ Branding 101

✅ Art Licensing

✅ Setting Up for Commissions

➕ MORE!

STAGE 4: CONFIDENT CREATOR

The Confident Creator sells their work regularly and their focus is on creating a consistent income from their art by putting systems in place and building a strong collector or repeat buyer base.

Membership resources include:

✅ Your Money Mindset Archetype

✅ Email Marketing

✅ Building a Body of Work

✅ Designing Your Website

➕ MORE!

STAGE 5: THE ART BOSS

At ultimate goal level, the Art Boss makes a living from their art with strong income streams and efficient systems. They want to keep the passion for their art and business alive.

Membership resources include:

✅ Meta Ads for Art Sales

✅ Building Your Team (coming soon)

✅ Reviewing Your Income Streams (coming soon)

Be the first to know when enrolment opens next!

Plus these BONUSES to boost your benefits ✨

The Ultimate Goal Getting System

(valued at $997 AUD)

When you join the Art for the Heart family, you gain access to The Ultimate Goal Getting System which will turn your dreams into reality through clarity and practical, achievable steps in the right direction.

  What You’ll Get:

  • Member-only invitation to the Annual Goal Setting and Planning Workshop run live on Zoom

  • Live Quarterly Goal Setting workshops to keep you on track throughout the year

  • An accountability buddy to really turn up the dial as you move toward your creative ambitions

Lifetime Pricing

(valued at $priceless)

When you enrol, you will enjoy a locked-in price regardless of future price increases. The program price has risen numerous times since its inception, making right now the best time to join us!

What You’ll Get:

  • Locked in price for as long as you remain a member in good standing
  • Continued access to membership inclusions for as long as you remain a paying member
  • Significant savings as the membership price increases over time

Plus These Bonuses to Help You Master Your Art and Build Your Confidence 

The Ultimate Goal Getting System

(valued at $997 AUD)

When you join the Art for the Heart family, you gain access to The Ultimate Goal Getting System which will turn your dreams into reality through clarity and practical, achievable steps in the right direction.

  What You’ll Get:

  • Member-only invitation to the Annual Goal Setting and Planning Workshop run live on Zoom

  • Live Quarterly Goal Setting workshops to keep you on track throughout the year

  • An accountability buddy to really turn up the dial as you move toward your creative ambitions

Lifetime Pricing

(valued at $priceless)

When you enrol today, you enjoy a locked-in price regardless of future price increases. The program price has risen numerous times since its inception, making right now the best time to join us!

What You’ll Get:

  • Locked in price for as long as you remain a member in good standing
  • Continued access to membership inclusions for as long as you remain a paying member
  • Significant savings as the membership price increases over time

Deep-diving into art and merging my passion with my career has literally changed my life.

I've experienced first-hand what it feels like to transform from a frustrated and overwhelmed artist stumbling around in the dark, to a fulfilled and profitable artist with an art business that brings joy to art lovers and creatives across the world.

More than anything else, I want to inspire and empower you today because you owe it to yourself to give this "art thing" a REAL shot.

To enjoy the peace and reward that comes with creating and selling your art - and to take real, tangible steps to transforming your creative practice and getting your art out into the world and onto those walls.

Should you choose to accept my invitation, I personally guarantee that this journey will be rewarding for you.

I look forward to meeting you personally inside of Art for the Heart.

With love and gratitude,

Ros

x

✨Risk-Free Satisfaction Guarantee✨

Let me say this upfront: Art for the Heart is designed to equip you with the right mindset, proven techniques, and unwavering support to help you create art you love and get it out of your studio and onto collectors’ walls. I swear on my favourite paintbrush!

Here’s the best part, Art for the Heart members can explore everything with a 7-day free trial - no commitment needed. If you don’t feel empowered and excited by all the resources and support inside Art for the Heart, just reach out within your trial period, and I’ll make it right.

A's for your Q's