Join now!

INTRODUCING

Art for the Heart membership by Ros Gervay

The go-to membership for artists who are done with the starving artist myth - and ready to build an art life that actually supports them (even if they’re starting from scratch)

 

Whether you're just starting to share your work or you’ve already sold a few pieces and want to grow from here, Art for the Heart is the only program of its kind that gives you the guidance, community and clarity to create, sell, and thrive (without burning out or selling your soul).

ENROLMENT CLOSING (AND PRICES JUMPING BACK UP) IN:

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Before I tell you about this life-changing program, let's talk about who this is really for...

You’re a heart-led artist who dreams of doing more with your creativity. You’re tired of the status quo, and you’re ready to expand your art practice, say yes to your dreams, and spend more time doing what you love!

art for the heart membership by Ros Gervay

Whether you're...

  • New or returning to art
    Maybe you’ve had creativity on the back burner for years, or you’re just now giving yourself permission to take it seriously. You’re ready to create more often, feel proud of what you make, and finally call yourself an artist — even if that still feels a little scary.

  • Exploring the idea of selling your art
    You’ve sold a few pieces (or dream of it), and you’re wondering… Could this be more? Maybe just enough to cover supplies. Maybe enough to leave that job that drains you. You’re craving honest guidance and a path that feels aligned with your values.

  • Already selling & ready to grow
    You’ve put yourself out there — and now you're ready to build momentum. You’re looking for a steady rhythm, more clarity in your business, and a community that gets it. You don’t want to do this alone anymore. 

You're in exactly the right place and I'm going to show you how Art for the Heart gives you the tools, community, and unparalleled support to build a creative life that's joyful, sustainable, and uniquely yours.

Join now 🎉

After a few months inside Art for the Heart, you will have:

  • Clarified on your unique art style so you can create with confidence and stop comparing yourself to everyone else.
  • Understood who your art is for and begin attracting your soulmate buyers — the ones who connect deeply with your work.
  • Gained confidence in showing up and sharing your work, so you can be visible without fear, ditch imposter syndrome, and proudly own your role as an artist.
  • Developed consistent art-making habits that feel joyful, grounding, and achievable — even in the midst of everyday life.
  • Been supported, seen, and celebrated inside a kind, uplifting community that keeps you inspired and moving forward.
  • Created or refreshed your artist website, so you have a professional online home to share and sell your work.
  • Shown up more consistently on social media, with posts that reflect your values, share your story, and invite real connection.

"I have now sold 4 paintings, 1 commission and have another lined up for later in the year. This year is going to be fun!!!"

- Jo Wyles, UK Member

Count me in!

Enrol in Art for the Heart Today

Annual Membership

$970 AUD/y

(usually $1300/y)

  • Recurring membership
  • Equiv. to 2 months FREE
  • Cancel anytime after 12 months
JOIN NOW + GET 2 MONTHS FREE

6-Month Membership

$485 AUD/6m

POP-UP OFFER

  • Recurring membership
  • Equiv. to 1 month FREE
  • Cancel anytime after 6 months
JOIN NOW + GET 1 MONTH FREE

Monthly Membership

$97 AUD/m

(usually $130/m)

  • Recurring membership
  • 3 month minimum
  • Cancel anytime after 3 months
JOIN NOW + PAY MONTHLY

A Small Sample of Our Amazing Members

"I've sold another piece! Also had a repeat customer request 3 small minis! Overwhelmed at all the pieces I have to complete but I know I've got this!"

- Amy Venn

Botanical Painter, QLD Australia

"I just called myself an artist!! Not just once but THREE times!!! It felt gooooood!"

- Susan Smith, NSW Australia

"Since working with Ros, I now have a clear style, an active website, I’ve entered a competition and I’m looking at new ones for the new year, I’ve run my own challenge and sold multiple artworks. I am so grateful."

- Eli Flynt

Watercolour Artist, QLD Australia

"Perfectionism has been a hurdle that has held me back my whole life! I’m so thankful to Ros for helping me to keep going, focus on just making art regardless, and to find my voice in creating art that I love."

- Sarah Wooden, SA Australia

"I have always appreciated the time and effort you put into this group and have learnt so much thanks to you."

- Nicole Wheeler, NSW Australia

"Thank you so much for all your honesty and support in helping to make my creative dreams come true."

- Isabell Salce

Mixed Media Artist, VIC Australia

art for the heart membership by Ros Gervay
 

Meet my client Brhody Wallis who “knew absolutely nothing about the business side of art” but has now...

  • Launched her website
  • Grown her social media confidence exponentially
  • Developed a clear vision, voice and style as an artist
  • Entered art prizes and...
  • SOLD her first two artworks!

Brhody says: "I have grown so much and it is only the beginning!"

 

Meet my client Jodie Tindall who had “no idea how to build or run an art business” but went on to:

  • Create her very first collection
  • Exhibit in her very first art show
  • Win second place in the open category and
  • Sell 2 works in 2 days!!! 

Jodie now has a clear style and is confident in her identity as an artist.

Jodie says: "Being an artist can be a really lonely experience but being part of the Art for the Heart community really brings out the best in all of us."

 

Art for the Heart has a place for you too!

 

I'm in! How do I join?

You love the creative process.

You feel most at home when you’re creating - art is your passion, your purpose, your calling.

Now it’s time to share that passion with the world and build a thriving art business because

The world needs your art as much as you do!

And you are tired of feeling stuck with imposter syndrome, comparisonitis, self-sabotage, procrastination, the naysayers...

You are the right place.

Yet everything seems to get in the way!

 

Imposter syndrome which causes you to occasionally question if you are an artist at all…

Comparisonitis which has you doom scrolling on social media until you want to hide in the pantry and eat an entire family block of chocolate…

Self-sabotage and procrastination in every colour of the rainbow…

 

I see you because I was you... 

that's why I created Art for the Heart 

Art for the Heart membership by Ros Gervay

 I want to give you access to the missing piece of the puzzle:

My signature step-by-step framework, the Fulfilled Artist Method, designed to help you

Finally achieve the creative lifestyle you've been dreaming of!

 

❌ NO MORE going it alone

❌ NO MORE fumbling around in the dark

❌ NO MORE relying on blind hope

Ros Gervay - Modern botanical artist, sydney

MEET YOUR COACH

Hi, I'm Ros Gervay 👋

I am a business coach for new and rising artists.

I help my clients to develop the confidence to show up as an artist, sell their work and master their marketing so they can build a fulfilling art business and get paid to do what they love even if they are self-taught.

Also a practising modern botanical painter with work in 3 Australian galleries, I have first-hand experience in building an art biz from scratch and developing it into a 6-figure multiple income stream business that I love. 

Not only do I walk the talk, but I have supported thousands of artists to achieve their art goals too so if you know that 2025 is finally the year you want to turn your passion for art into a sustainable and joyful income then I would love to help you.

Ros x

AS SEEN ON

The truth is, you are the architect of your destiny and it is your actions that spark the transformation you desire

 

Are you ready to shift the needle and FINALLY make the art sales you dream of?

Are you keen to journey alongside a thriving community of like-minded artists who truly 'get you'?

Are you motivated to turn your passion for art into a profitable and fulfilling business (whether it's a side hustle or a full-time profession)?

 

Right now is the best time to turn your aspirations into reality

Sure, you can keep creating your art in isolation and growing your art business solo without community, guidance, a roadmap and more. OR, you can

 

LEAN INTO REAL GROWTH AND BECOME SO MUCH MORE ⬇️⬇️⬇️

 

Join now!
art for the heart membership by Ros Gervay

Art for the Heart is the ultimate membership for artists who want to grow, start or scale a fulfilling and profitable art business.

Whether you're looking to start earning from your art or take your existing art career to the next level, the Fulfilled Artist Method will guide you every step of the way.

You’ll learn how to make an income doing what you love, even if you're self-taught and have no experience in the business side of art.

Art for the Heart is the perfect fit for you, no matter where you are in your art journey

Your future awaits...

Level-up and reach your potential as an artist in business

 

Get ready to use your passion for art and make your mark with your exclusive pass! Join the Art for the Heart community for expert guidance and member-only access to game-changing tutorials, masterclasses and workshops designed to support your art biz growth. 

For creatives who desire more and artists who want to turn their inspiration into income, Art for the Heart is where you belong.

 👇👇👇

I'm in! How do I join?

This is what you'll get when you join Art for the Heart!

✅ The Fulfilled Artist's Method (FAM): Shift from hobbyist status to CEO Art Boss with my proven, signature framework which will guide you as you embrace your passion for art and turn it into your very own heart-centred and profitable art business.

✅ Drop-in Co-Creating Sessions: Join fellow members for a virtual co-creating session as you get creative and experience the benefits of epic accountability to your art practice.

✅ Ongoing Community Support: Connect with like-minded creatives and draw inspiration from other members via the exclusive Art for the Heart Facebook group. Benefit from art critiques and business guidance from Ros and her team as you go. Come join us and let's explore our creativity and potential together.

✅ Live Online Art Workshops: Explore a world of new possibilities guided live by either Ros or a guest artist. Develop your art skills and nourish your creative spirit - all from the comfort of your own home.

✅ Art Biz Masterclasses: Learn from the best and get instant access to member-only training covering strategy, mindset and other hot topics as requested by members. Hear from guest experts in the areas of Instagram marketing, Facebook advertising, business finances and more.

✅ Cumulative Art Workshop Library: This priceless resource is your ticket to more than 24 workshop replays to hone your craft. Create at your own pace and grow your art skills exponentially!

✅ Social Circle: Gain exclusive member-only invitations to Art for the Heart in-person socials across the globe. 

Enrol in Art for the Heart Today

Annual Membership

$970 AUD/y

(usually $1300/y)

  • Recurring membership
  • Equiv. to 2 months FREE
  • Cancel anytime after 12 months
JOIN NOW + GET 2 MONTHS FREE

6-Month Membership

$485 AUD/6m

POP-UP OFFER

  • Recurring membership
  • Equiv. to 1 month FREE
  • Cancel anytime after 6 months
JOIN NOW + GET 1 MONTH FREE

Monthly Membership

$97 AUD/m

(usually $130/m)

  • Recurring membership
  • 3 month minimum
  • Cancel anytime after 3 months
JOIN NOW + PAY MONTHLY

Meet some of the Art for the Heart members!

 

Meet my client Ange Sorrell - rising Ballarat-based mixed media artist - who had no sense of direction or clear goals.

“I had no real sense of what I wanted to do with my art” but has now gone on to have pride in her identity and style, to work confidently in collections and to sell her work.

Ange says: "I've got no hesitation in recommending Ros to anyone."

"Thank you for everything you do for us in this membership. You put your heart and soul into helping all of us. Each person is on a different journey, but somehow you always seem to make sure you give each person what they need. I have always appreciated the time and effort you put into this group and have learnt so much thanks to you."

NICOLE
Founding Member 

Success as an artist doesn't happen by luck; but by design

 

 Enter: The Fulfilled Artist Method

 

When you join Art for the Heart, you will get instant access to my signature framework the Fulfilled Artist Method (FAM) - a proven step-by-step method where I will support you through the 5 stages of the artist journey from hobbyist to CEO Art Boss.

STAGE 1: SUNDAY ARTIST

Passionate and wildly creative, the Sunday Artist adores learning and is whole-heartedly committed to building their art skillset and a happy, art-infused lifestyle that they love.

Membership resources include:

✅ Skill-building Art Tutorials

✅ How to Find Your Innate Art Style

✅ Your Art Space Checklist

✅ 30+ Art Workshop Replays

➕ MORE!

STAGE 2: THE DREAMER

The Dreamer feels called to make more of their passion. They are interested in turning their hobby into a side hustle and getting paid to do what they love. The Dreamer is ready to take the next step!

Membership resources include:

✅ Creating Your Vision Board

✅ Knowing Your Soulmate Buyer

✅ Art Biz Basics Checklist

✅ Social Media 101

➕ MORE!

STAGE 3: ARTIST ON THE RISE

Excited and motivated to welcome in those first sales, the Artist on the Rise has a strong foundation, a clear big picture vision and they want to turn up the dial.

Membership resources include:

✅ Art Pricing Guide

✅ Branding 101

✅ Art Licensing

✅ Setting Up for Commissions

➕ MORE!

STAGE 4: CONFIDENT CREATOR

The Confident Creator sells their work regularly and their focus is on creating a consistent income from their art by putting systems in place and building a strong collector or repeat buyer base.

Membership resources include:

✅ Your Money Mindset Archetype

✅ Email Marketing

✅ Building a Body of Work

✅ Designing Your Website

➕ MORE!

STAGE 5: THE ART BOSS

At ultimate goal level, the Art Boss makes a living from their art with strong income streams and efficient systems. They want to keep the passion for their art and business alive.

Membership resources include:

✅ Meta Ads for Art Sales

✅ Building Your Team (coming soon)

✅ Reviewing Your Income Streams (coming soon)

Join now ✨

Plus these BONUSES to boost your benefits ✨

The Ultimate Goal Getting System

(valued at $997 AUD)

Turn your dreams into reality through clarity, goal setting and achievable steps PLUS accountability tools to help you make it happen!

  What You’ll Get:

  • Member-only invitation to the Live Annual Goal Setting Workshop

  • Live Quarterly Goal Setting Workshops to keep you on track throughout the year

  • Optional Accountability Buddy to really turn up the dial as you move toward your creative ambitions

Lifetime Pricing

(valued at $priceless)

Enjoy a locked-in price regardless of future price increases. The program price has risen numerous times since its inception, making right now the best time to join us!

What You’ll Get:

  • Locked in price for as long as you remain a member in good standing
  • Continued access to membership inclusions for as long as you remain a paying member
  • Significant savings as the membership price increases over time

Plus These Bonuses to Help You Master Your Art and Build Your Confidence 

The Ultimate Goal Getting System

(valued at $997 AUD)

When you join the Art for the Heart family, you gain access to The Ultimate Goal Getting System which will turn your dreams into reality through clarity and practical, achievable steps in the right direction.

  What You’ll Get:

  • Member-only invitation to the Annual Goal Setting and Planning Workshop run live on Zoom

  • Live Quarterly Goal Setting workshops to keep you on track throughout the year

  • An accountability buddy to really turn up the dial as you move toward your creative ambitions

Lifetime Pricing

(valued at $priceless)

When you enrol today, you enjoy a locked-in price regardless of future price increases. The program price has risen numerous times since its inception, making right now the best time to join us!

What You’ll Get:

  • Locked in price for as long as you remain a member in good standing
  • Continued access to membership inclusions for as long as you remain a paying member
  • Significant savings as the membership price increases over time
art for the heart membership by Ros Gervay

Deep-diving into art and merging my passion with my career has literally changed my life.

I've experienced first-hand what it feels like to transform from a frustrated and overwhelmed artist stumbling around in the dark, to a fulfilled and profitable artist with an art business that brings joy to art lovers and creatives across the world.

More than anything else, I want to inspire and empower you today because you owe it to yourself to give this "art thing" a REAL shot.

To enjoy the peace and reward that comes with creating and selling your art - and to take real, tangible steps to transforming your creative practice and getting your art out into the world and onto those walls.

Should you choose to accept my invitation, I personally guarantee that this journey will be rewarding for you.

I look forward to meeting you personally inside of Art for the Heart.

With love and gratitude,

Ros

x

✨Risk-Free Satisfaction Guarantee✨

Let me say this upfront: Art for the Heart is designed to equip you with the right mindset, proven techniques, and unwavering support to help you create art you love and get it out of your studio and onto collectors’ walls. I swear on my favourite paintbrush!

Here’s the best part, Art for the Heart members can explore everything with a 7-day free trial - no commitment needed. If you don’t feel empowered and excited by all the resources and support inside Art for the Heart, just reach out within your trial period, and I’ll make it right.

"Ros is a contemporary artist with an infectious love of sharing her joy in art.

From her beautiful 'Art for the Heart' blog (which I was delighted to be featured on) to her online courses, Ros shares not only her beautiful art, but her deep love of the creative process. Have fun discovering all that she has to offer!"

SUSAN NETHERCOTE
Artist & Podcaster

A's for your Q's

  • You're caught in a whirlwind of scattergun artmaking and are ready to finally find your style and make some art sales!
  • You want your life back... like, really badly! You're a creative soul and have been repetitively pulled from your creative urges to do things that are more "important". Your work. Your family. But YOUR needs have been ignored for far too long. Creativity is your best and most powerful form of self care and you know it. You want to bring that back into your life. Now.
  • You're just getting started with acrylic painting and want to do it right. You are scared of making mistakes or getting it wrong... and you simply don't have the time to be constantly trawling YouTube for video tutorials that end up being less than impressive. You want to be guided by a professional artist to gain quick success.
  • You are already struggling to paint art that you love and want to master it once and for all. You currently invest time and energy into actively trying to improve your painting skills... but realise that you want and need the guidance of a professional artist and a community of like-minded creatives to help you overcome your current painting hurdles and take your art to a whole new level.
  • You're constantly beating yourself up about your artmaking efforts. You are a frustrated creative soul and your cheeky inner critic has you questioning whether you are even an artist at all. But now you're ready to tell that critic where to go and take charge of your creative journey today.
  • You are excited about harnessing the magic of acrylics to create your own beautiful artworks. The creative itch is getting to you and you're ready to dive in deep and take the next step in your artistic adventure. Where's that sign up button again?

"Well, you can see how much you are helping women like me, and I really thank you so much for offering your time and expertise to us. It's quite amazing."

FELICITY

Founding Member

"Thank you so much for all your honesty and support in helping to make my creative dreams come true."

ISABELL

Member

With just a few clicks, this 👆 could be you too!

Count me in!