Join us inside theĀ membership for new and rising artistsĀ looking to be paid to do what you love even if you are self-taught and have no idea aboutĀ the business side of art

Join now!

You love the creative process.

Your most authentic self shines when you do more of what makes you happy and if thatā€™s art, youā€™ve reached your destination!

The most powerful tool in your toolkit is stepping into your magic.

Art is YOUR thing.

You find peace, passion and purpose when you create.

Itā€™s a simple pleasure but itā€™s YOURS.

Not only do YOU need your art, but the world needs your art too

Yet everything seems to get in the way!

Ā 

Imposter syndrome which causes you to question if you are an artist in the first placeā€¦

Comparisonitis which has you doom scrolling on social media until you want to hide in the pantry and eat an entire family block of chocolateā€¦

Self-sabotage and procrastination in every colour of the rainbowā€¦

Ā 

I see you because I was you...

Ā 

That's why I created Art for the Heart - to give you access to the missing piece of the puzzle, my signature proven framework ā€˜The Fulfilled Artist Methodā€™ which will guide you step by step from inspiration to income.

If you are dreaming of more...

Ā 

  • Consistent art salesĀ so you canĀ build a profit from your art whether it's a side hustle or a full-time profession
  • Community, belonging and friendship with like-minded creatives
  • Fulfilment and alignment in yourĀ art business so you can have a creative lifestyle that brings you bothĀ joy and reward
  • ConfidenceĀ which will allow you to be more visible, abandon imposter syndrome once and for all and sell more art!
  • Elevation for your profile as an artistĀ so you can approach opportunities with pride and confidence

Ā 

ART FOR THE HEART IS THE PLACE FOR YOU

Let's get started!

Hi, I'm Ros Gervay šŸ‘‹

I am a business coach for new and rising artists.

I help my clients to develop the confidence to show up as an artist, sell their work and master their marketing so they can build a fulfilling art business and get paid to do what they love even if they are self-taught.

Also a practising modern botanical painter with work in 3 Australian galleries, I have first-hand experience in building an art biz from scratch and developing it into a 6-figure multiple income stream business that I love.Ā 

Not only do I walk the talk, but I have supported thousands of artistsĀ toĀ achieve their art goals too so if you know thatĀ 2024 is finally the year you want to turn your passion for art into a sustainable and joyful income then I would love to help you.

Ros x

Right now is the best time toĀ turn your aspirations into reality

Ā 

Are you ready to shift the needle and FINALLYĀ make the art sales you dream of?

Are you keen to journeyĀ alongside a thriving community of like-minded artistsĀ who truly 'get you'?

Are you motivated to turn your passion for art into a profitable and fulfilling business (whether it's a side hustle or a full-timeĀ profession)?

Ā 

The truth is, you are the architect of your destiny and it is your actions that spark the transformation you desire

Sure, you can keepĀ creating your art in isolation and growing your art business solo without community, guidance, expert-led lessons and more.Ā OR, you can

Ā 

LEAN INTO REAL GROWTH AND BECOMEĀ SO MUCH MORE ā¬‡ļøā¬‡ļøā¬‡ļø

Ā 

I'm ready!

What Members Say...

 

Meet my client Brhody Wallis who ā€œknew absolutely nothing about the business side of artā€ but has now...

  • Launched her website
  • Grown her social media confidence exponentially
  • Developed a clear vision, voice and style as an artistĀ 

and is now entering meaningful work into art prizes.

Brhody says: "I haveĀ grown so much and it is only the beginning!"

 

Meet my clientĀ Jodie Tindall who had ā€œno idea how to build or run an art businessā€ but went on to:

  • Create her very first collection
  • Exhibit in her very first exhibition
  • Sell 2 works in 2 days
  • Win second place in the open categoryĀ 

Jodie now has a clear style and is confident in her identity as an artist.

Jodie says: "Being an artist can be a really lonely experience but being part of the Art for the Heart community really brings out the best in all of us."

 

The 90+ current members of Art for the Heart are creatives with a strong urge to create art. They joined because they want guidance and supportĀ to build their art sales and their confidence as artists. TheyĀ want to create a profit from their passion whilst enjoyingĀ the journey.

If you are ready to commit to your passion, your identity as an artist and your art biz ambitions and you know that being part ofĀ a community of like-minded artists will help you on your journey, Art for the Heart is for you.

Whether You're...

  • A new or rising artist whoĀ is ready to delve into the exciting world of art business and get those art sales rolling on in...
  • Early in your art journey and focused onĀ developing your art-making skills and finding your style with the help of a proven, artist-led program...
  • AĀ more experienced artpreneur ready to dial things up by tapping into expert guidanceĀ and accountabilityĀ  alongside a community of inspiring fellow artists
Count me in šŸŽ‰

The onlineĀ membership for new and rising artistsĀ looking to makeĀ an income from your artĀ using The Fulfilled ArtistĀ Method so you can be paid to do what you love even if you are self-taught and have no idea about the business side of art.

Level-up and reach your potential as an artist in business

Ā 

Get ready to use your passion for art and make your mark with yourĀ exclusive pass! Join the Art for the Heart community for expert guidance and member-only access to game-changing tutorials, masterclasses and workshops designed to support your art biz growth.Ā 

For creatives who desire more and artists who want to turn their inspiration into income,Ā Art for the HeartĀ is where you belong.

Ā 

Join now for instant accessĀ 

  • The Fulfilled Artist Method:Ā Shift fromĀ hobbyist status to CEO Art BossĀ with my proven, signature framework which will guide you as youĀ embrace your passion for art and turn it into your very own heart-centred and profitable art business.
  • Drop-inĀ Co-Creating Sessions:Ā Join fellow members for a virtual co-creating sessionĀ as you get creative and experience the benefits of epic accountability to your art practice

  • Ongoing Community Support: Connect with like-minded creatives and draw inspiration from other members via the exclusive Art for the Heart Facebook group. Benefit from art critiques and business guidance from Ros and her team as you go. Come join us and let's explore our creativity and potentialĀ together.

  • Online Art Workshops: Explore a world of new possibilities guided live by either Ros or a guest artist. Develop your art skills and nourish your creative spirit - all from the comfort of your own home.

  • Cumulative Art Workshop Library:Ā This priceless resource is your ticket to more than 20 workshop replays to hone your craft. Create at your own pace and grow your art skills exponentially!

Ā 

Plus...

Ā 

  • Pop-Up Art Biz Masterclasses with Guest Experts:Ā  Learn from the best andĀ get exclusive access to member-only live training covering strategy, mindset and other hot topics as requested by you and your fellow members. Hear from guest experts in the areas of Instagram marketing, Facebook advertising, small businessĀ profit planning and more.
  • Social Circle:Ā Gain exclusive member-only invitations to Art for the Heart in-person socials across the globe.

What Members Say

 

Meet my client Ange Sorrell - rising Ballarat-based mixed media artist - who had no sense of direction or clear goals.

ā€œI had no real sense of what I wanted to do with my artā€ but has now gone on to haveĀ pride in her identity and style, to work confidently in collections and to sell her work.

Ange says: "I've got no hesitation in recommending Ros to anyone."

"Meeting Ros is a story ofĀ serendipity. I kept saying that I didnā€™t know how to take my art to the next level. I knew I wanted to set up a website and try making some sales but I didnā€™t know where to begin. Since working with Ros, I now have aĀ clear style, anĀ active website, Iā€™ve entered a competition and Iā€™m looking at new ones for the new year, Iā€™ve run my own challenge andĀ sold multiple artworks. I am so grateful."

-Ā Eli Flynt

"Perfectionism has been a hurdle that has held me back my whole life! Iā€™m so thankful to Ros for helping me toĀ keep going, focus on just making art regardless, and toĀ find my voiceĀ in creating art that I love."

-Ā Sarah Wooden

"Ros has been a total inspiration and guide for me in getting my art on track. With her genuine encouragement and professional advice she has been a guiding light - opening my eyes to the possibilities of a very viable art future for myself."

-Ā Alison Bowmer

"Thank you for everything you do for us in this membership. You put your heart and soul into helping all of us. Each person is on a different journey, but somehow you always seem to make sure you give each person what they need. I have always appreciated the time and effort you put into this group and have learnt so much thanks to you."

NICOLE
Founding MemberĀ 

Art for the Heart: Essential Membership

Monthly Plan

130 only 97.50 AUD / month

Ā MOST FLEXIBLE

Recurring payment

Cancel anytimeĀ 

JOIN THE FUN + PAY MONTHLY

Art for the Heart: Essential Membership

Annual Plan

1300 only 975 AUD / year

šŸ’– MOST POPULAR šŸ’–Ā 

Recurring payment

Cancel anytimeĀ 

PAY ANNUALLY + SAVE!

Art for the Heart: VIP Membership

VIP Experience

from 810 AUD / month x 5

Accelerate your success!

āœ”ļø Art for the Heart features included

āž• VIP-onlyĀ benefits

LEARN MORE + APPLY

YOUR DISCOUNT EXPIRES IN:

00

DAYS

00

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Success as an artist doesn't happen by luck; but by design

Ā 

Ā Announcing

TheĀ Fulfilled Artist Method

Ā 

When you enrol today, you get instant access to my signature framework:Ā The Fulfilled Artist MethodĀ -Ā a proven step-by-step method where I will support you through the 5 stages of the artist journey fromĀ hobbyistĀ to CEO Art Boss.

STAGE 1: SUNDAY ARTIST

Passionate and wildly creative, the Sunday Artist adores learning andĀ is whole-heartedly committed to building their art skillset and a happy, art-infused lifestyle that they love.

Membership resources include:

āœ… Skill-building ArtĀ Tutorials

āœ… How to Find Your Innate Art Style

āœ… Your Art Space Checklist

āœ… 30+ Art Workshop Replays

āž• MORE!

STAGE 2:Ā THE DREAMER

The Dreamer feels called to make more of their passion. They are interested in turning their hobby into a side hustle and getting paid to do what they love. The Dreamer is ready to take the next step!

Membership resources include:

āœ…Ā Creating Your Vision Board

āœ…Ā Knowing Your Soulmate Buyer

āœ…Ā Art Biz Basics Checklist

āœ…Ā Social Media 101

āž• MORE!

STAGE 3:Ā ARTIST ON THE RISE

Excited and motivated to welcome in those first sales, the Artist on the Rise hasĀ a strong foundation, a clear big picture vision and they want to turn up the dial.

Membership resources include:

āœ… Art Pricing Guide

āœ…Ā Branding 101

āœ…Ā ArtĀ Licensing

āœ…Ā Setting Up for Commissions

āž• MORE!

STAGE 4:Ā CONFIDENT CREATOR

The Confident Creator sells their work regularly and their focus is on creating a consistent income from their art by putting systems in place and building a strong collector or repeat buyer base.

Membership resources include:

āœ… Your Money Mindset Archetype

āœ… Email Marketing

āœ…Ā BuildingĀ a Body of Work

āœ… Designing Your Website

āž• MORE!

STAGE 5:Ā THE ART BOSS

At ultimate goal level, the Art BossĀ makes a living from their art with strong income streams and efficient systems. They want to keep the passion for their art and business alive.

Membership resources include:

āœ…Ā Meta Ads for Art Sales

āœ…Ā Building Your Team (coming soon)

āœ…Ā Reviewing Your Income Streams (coming soon)

How do I join?

Plus These Bonuses to Boost Your Benefits

The Ultimate Goal Getting System

(valued at $997 AUD)

When you join the Art for the Heart family, you gain access to The Ultimate Goal Getting System which will turn your dreams into reality through clarity and practical, achievable steps in the right direction.

Ā Ā What Youā€™ll Get:

  • Member-only invitation to the Annual Goal Setting and Planning Workshop run live on Zoom

  • Live Quarterly Goal Setting workshops to keep you on track throughout the year

  • An accountability buddy to really turn up the dial as you move toward your creative ambitions

Lifetime Pricing

(valued at $priceless)

When you enrol today, you enjoy a locked-in price regardless of future price increases. The program price has risen numerous times since its inception, making right now the best time to join us!

What Youā€™ll Get:

  • Locked in price for as long as you remain a member in good standing
  • Continued access to membership inclusions for as long as you remain a paying member
  • Significant savings as the membership price increases over time

"Well, you can see how much you are helping women like me, and I really thank you so much for offering your time and expertise to us. It's quite amazing."

FELICITY

Founding Member

"I would like to thank Ros and all of the Art for the Heart community for pushing me in the right direction. I have now sold 4 paintings, 1 commission and have another lined up for later in the year. This year is going to be fun!!!"

JO

Member

"Thank you so much for all your honesty and support in helping to make my creative dreams come true."

ISABELL

Member

With just a few clicks,Ā this šŸ‘† could be you too!

I'm in! Where do I join?

Plus These Bonuses to Help You Master Your Art and Build Your ConfidenceĀ 

The Ultimate Goal Getting System

(valued at $997 AUD)

When you join the Art for the Heart family, you gain access to The Ultimate Goal Getting System which will turn your dreams into reality through clarity and practical, achievable steps in the right direction.

Ā Ā What Youā€™ll Get:

  • Member-only invitation to the Annual Goal Setting and Planning Workshop run live on Zoom

  • Live Quarterly Goal Setting workshops to keep you on track throughout the year

  • An accountability buddy to really turn up the dial as you move toward your creative ambitions

Lifetime Pricing

(valued at $priceless)

When you enrol today, you enjoy a locked-in price regardless of future price increases. The program price has risen numerous times since its inception, making right now the best time to join us!

What Youā€™ll Get:

  • Locked in price for as long as you remain a member in good standing
  • Continued access to membership inclusions for as long as you remain a paying member
  • Significant savings as the membership price increases over time

"Ros is seriously the best teacher I have come across. Her years of teaching experience is very much evident and her expertise in painting is inspirational. I can't thank you enough, Ros!"

KELLY

"Thank you for the amazing painting workshops. I appreciate your patience, calmness and ability to translate art language into laypersons' words. You have helped me to discover the wellbeing benefits of painting. Thank you for making me feel comfortable."

ANNA

Join now for instant access to:Ā 

  • The Fulfilled Artist's Method:Ā Shift fromĀ hobbyist status to CEO Art BossĀ with my proven, signature framework which will guide you as youĀ embrace your passion for art and turn it into your very own heart-centred and profitable art business.

  • Drop-in Co-Creating Sessions:Ā Join fellow members for a virtual co-creating sessionĀ as you get creative and experience the benefits of epic accountability to your art practice

  • Ongoing Community Support:Ā Connect with like-minded creatives and draw inspiration from other members via the exclusive Art for the Heart Facebook group. Benefit from art critiques and business guidance from Ros and her team as you go. Come join us and let's explore our creativity and potentialĀ together.

  • Online Art Workshops:Ā Explore a world of new possibilities guided live by either Ros or a guest artist. Develop your art skills and nourish your creative spirit - all from the comfort of your own home.

  • Pop-Up Art Biz Masterclasses with Guest Experts:Ā Learn from the best and get instant access to member-only training covering strategy, mindset and other hot topics as requested by members. Hear from guest experts in the areas of Instagram marketing, Facebook advertising, business finances and more.

  • Cumulative Art Workshop Library:Ā This priceless resource is your ticket to more than 20 workshop replays to hone your craft. Create at your own pace and grow your art skills exponentially!

  • Social Circle:Ā Gain exclusive member-only invitations to Art for the Heart in-person socials across the globe.

PLUS when you choose the VIP Membership,Ā you willĀ get these extra VIP-only features:Ā 

  • 1:1 Welcome Coaching SessionĀ withĀ RosĀ Kick off your journey with a personalised session where weā€™ll explore your artistic vision and craft a tailored roadmap to achieve your goals. (Value: 750AUD)Ā 
  • Weekly Live Group Calls including:
  • Group Coaching CallsĀ withĀ RosĀ Participate in regular group calls where weā€™ll dive into website reviews, art release strategies, social media, email marketing, and more. These calls are designed to provide feedback, guidance, and actionable steps. Replays are available for your convenience. (Value: 12,800AUD+)
  • Exclusive VIP Guest Expert MasterclassesĀ Gain access to masterclasses from top industry experts, available only to VIP members. These sessions offer advanced insights and strategies to elevate your art business. Recordings are provided to ensure you donā€™t miss any valuable content.Ā 
  • Pop-Up Co-Working SessionsĀ Join dynamic co-working sessions designed to boost your productivity and provide real-time accountability. Get your work done with focused support from our community.
  • PrivateĀ Facebook CommunityĀ Connect with a vibrant network of fellow creative entrepreneurs in our exclusive VIP-onlyĀ Facebook group. Share experiences, gain insights, and receive support throughout the program.

PLUS when you choose the VIP Membership,Ā you willĀ get these extra VIP-only features:Ā 

  • 1:1 Welcome Coaching SessionĀ withĀ RosĀ 
    Kick off your journey with a personalised session where weā€™ll explore your artistic vision and craft a tailored roadmap to achieve your goals. (Value: 750AUD)
    Ā 
  • Weekly Live Group Calls including:
  • Group Coaching CallsĀ withĀ RosĀ 
    Participate in regular group calls where weā€™ll dive into website reviews, art release strategies, social media, email marketing, and more. These calls are designed to provide feedback, guidance, and actionable steps. Replays are available for your convenience. (Value: 12,800AUD+)
  • Exclusive VIP Guest Expert MasterclassesĀ 
    Gain access to masterclasses from top industry experts, available only to VIP members. These sessions offer advanced insights and strategies to elevate your art business. Recordings are provided to ensure you donā€™t miss any valuable content.Ā 
  • Pop-Up Co-Working SessionsĀ 
    Join dynamic co-working sessions designed to boost your productivity and provide real-time accountability. Get your work done with focused support from our community.
  • PrivateĀ Facebook CommunityĀ 
    Connect with a vibrant network of fellow creative entrepreneurs in our exclusive VIP-onlyĀ Facebook group. Share experiences, gain insights, and receive support throughout the program.

Deep-diving into art and merging my passion with my career has literally changed my life.

I've experienced first-hand what it feels like to transform from a time-poor and frustrated creative whose priority is on all things other than their own wellbeing, to a fulfilled and successful artist who allows their innate creativity to bring immense joy to their life (and the lives of others).

More than anything else, I want to share that with you today.

You owe it to yourself to give this "art thing" a REAL shot.

To experience first-hand the joy, peace and reward that comes with creating and selling your art - and to take real, tangible steps to transforming your art practice and getting your art out into the world and ontoĀ those walls.

Should you choose to accept my invitation, I personally guarantee thatĀ this journey will beĀ rewarding for you.

I look forward to meeting you personally inside of Art for the Heart.

With love and gratitude,

Ros

x

Art for the Heart: Essential Membership

Monthly Plan

130 only 97.50 AUD / month

Ā MOST FLEXIBLE

Recurring payment

Cancel anytimeĀ 

JOIN THE FUN + PAY MONTHLY

Art for the Heart: Essential Membership

Annual Plan

1300 only 975 AUD / year

šŸ’– MOST POPULAR šŸ’–Ā 

Recurring payment

Cancel anytimeĀ 

PAY ANNUALLY + SAVE!

Art for the Heart: VIP Membership

VIP Experience

from 810 AUD / month x 5

Accelerate your success!

āœ”ļø Art for the Heart features included

āž• VIP-onlyĀ benefits

LEARN MORE + APPLY

YOUR DISCOUNT EXPIRES IN:

00

DAYS

00

HOURS

00

MINS

00

SECS

“Ros has such a kind and caring approach to teaching. She explains techniques in detail and walks you through skills step by step.”

AMY

"Ros is so easy to talk to and genuinely interested in getting to know her students. She guides us step by step, while allowing us to explore our own creatively. Highly recommended!"

WENDY

Are you the type of person who likes to toe-dip?

Get A 7-DayĀ Free Trial

Let me say this upfront:

Art for the HeartĀ hands-down will have you equipped with the right frame of mind, the right techniques and the right support to create art that you love and to get your art out of your studio and onto collectors' walls. I swear on my favourite paintbrush!

Now here's the kicker:

Before the end ofĀ yourĀ 7-day free trial, if you don't feel totally confident and motivated byĀ all the goodies inside of Art for the Heart, simply reach out.

Art for the Heart

Essential Membership

YOUR DISCOUNT EXPIRES 13 AUG 2024

  • The Fulfilled Artist Method
  • Drop-inĀ Co-Creating Sessions
  • Community SupportĀ inside the AFH Facebook Group
  • Online Art Workshops
  • Pop-Up Art Biz Masterclasses with Guest Experts
  • Cumulative Art Workshop Library
  • Social Circle

āŒ Welcome 1:1 Coaching SessionĀ withĀ RosĀ 

āŒĀ Personalised Roadmap for Your Success

āŒĀ Weekly Live Group Calls including:

āŒĀ Group Coaching CallsĀ withĀ RosĀ 

āŒĀ Exclusive VIP-only Guest Expert MasterclassesĀ 

āŒĀ Pop-up Co-Working SessionsĀ 

āŒĀ Exclusive VIP-onlyĀ Facebook Community

Art for the Heart

VIP Membership

BY APPLICATION. LIMITED POSITIONS.

  • The Fulfilled Artist Method
  • Drop-inĀ Co-Creating Sessions
  • Ongoing Community SupportĀ insideĀ the AFH Facebook Group
  • Online Art Workshops
  • Pop-Up Art Biz Masterclasses with Guest Experts
  • Cumulative Art Workshop Library
  • Social CircleĀ Ā 

āž• Welcome 1:1 Coaching SessionĀ withĀ Ros

āž•Ā Personalised Roadmap for Your Success

āž•Ā Weekly Live Group Calls including:

āž•Ā Group Coaching CallsĀ withĀ RosĀ 

āž•Ā Exclusive VIP-only Guest Expert MasterclassesĀ 

āž•Ā Pop-up Co-Working SessionsĀ 

āž•Ā Exclusive VIP-only Facebook Community

"Ros is a contemporary artist withĀ an infectious love of sharing her joy inĀ art.

From her beautiful 'Art for the Heart' blog (which I was delighted to be featured on) to herĀ online courses, Ros shares not only her beautiful art, but her deep love of the creative process. Have fun discovering all that she has to offer!"

SUSAN NETHERCOTE
- Artist &Ā Podcaster

Frequently Asked Questions

Art for the Heart: Essential Membership

Monthly Plan

130 only 97.50 AUD / month

Ā MOST FLEXIBLE

Recurring payment

Cancel anytimeĀ 

JOIN THE FUN + PAY MONTHLY

Art for the Heart: Essential Membership

Annual Plan

1300 only 975 AUD / year

šŸ’– MOST POPULAR šŸ’–Ā 

Recurring payment

Cancel anytimeĀ 

PAY ANNUALLY + SAVE!

Art for the Heart: VIP Membership

VIP Experience

from 810 AUD / month x 5

Accelerate your success!

āœ”ļø Art for the Heart features included

āž• VIP-onlyĀ benefits

LEARN MORE + APPLY

YOUR DISCOUNT EXPIRES IN:

00

DAYS

00

HOURS

00

MINS

00

SECS