Youâre already an artist. Now letâs build the business part â without losing the heart.
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Join Art for the Heart Growth Hub and get step-by-step support to sell your work, grow your audience, and turn inspiration into income.
You know youâre meant for more than the hobby zone.
You want to sell your art, share it confidently, and stop wondering if youâre âgood enough.â Youâve got the creativity. Youâve got the drive. What you need is a plan, a path â and people who get it. Thatâs why most artists like you join Art for the Heart Growth Hub.
Whether you're...
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Exploring the idea of selling your art
You love creating art and youâre wondering if this could become more than a side thing. More than a dream. More than a âmaybe someday.â You donât want to guess your way forward. You want real support, clear next steps, and a path that actually fits you â not some cookie-cutter method. Because when art feels aligned, marketing doesnât feel gross. And selling starts to feel easy.
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Already selling & ready to grow
Youâve had some wins: a few sales, a commission, maybe even a repeat customer. Youâve proven to yourself this can work â and now you want to grow with more consistency, clarity, and direction. Youâre done with piecing things together from YouTube. Youâre ready for structure, mentorship, and a community thatâs walking the same path. Because youâve come too far to wing it now.
You're in exactly the right place
No matter where youâre starting from, Art for the Heart Growth Hub meets you there â and walks with you forward.
This is what you can expect from
Art for the Heart Growth Hub
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Clarity on your direction so you know what to focus on in your art business and which steps actually move the needle.
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Practical structure and resources that simplify the âbusiness sideâ of being an artist, so you spend less time stuck in overwhelm and more time making and selling.
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Confidence to share and sell your work, with the tools and language to connect with buyers in a way that feels authentic, not salesy.
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A personalised pathway that helps you understand who your art is for, how to reach them, and how to invite sales with ease.
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Support and accountability from a kind, uplifting community of artists who âget itâ and will cheer you on every step of the way.
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Momentum in marketing, with clear strategies for showing up on social media and beyond, so your audience grows and your art gets seen by the right people.
"I have now sold 4 paintings, 1 commission and have another lined up for later in the year. This year is going to be fun!!!"
- Jo Wyles
Mixed Media Artist, England
Joins us in Art for the Heart Growth Hub today!
A Small Sample of Our Amazing Members
âSince joining in 2023, Iâve grown in confidence, improved my art and mindset, sold work, and exhibited multiple times. But the best part? The supportive, global community of women.â
- Donna Holmes
Mixed Media Artist, England
"I've sold another piece! Also had a repeat customer request 3 small minis! Overwhelmed at all the pieces I have to complete but I know I've got this!"
- Amy Venn
Botanical Painter, QLD Australia
"I just called myself an artist!! Not just once but THREE times!!! It felt gooooood!"
- Susan Smith
Mixed Media Artist, NSW Australia
"Since working with Ros, I now have a clear style, an active website, Iâve entered a competition and Iâm looking at new ones for the new year, Iâve run my own challenge and sold multiple artworks. I am so grateful."
- Eli Flynt
Watercolour Artist, QLD Australia
"Before Art for the Heart, my creative journey felt muddled. Now I confidently call myself an artist and feel proud of where my work is heading. Itâs one of the best decisions Iâve madeâI only wish Iâd joined sooner!"
-Â Joan Edridge
Acrylic Artist, New Zealand
"Perfectionism has been a hurdle that has held me back my whole life! Iâm so thankful to Ros for helping me to keep going, focus on just making art regardless, and to find my voice in creating art that I love."
-Â Sarah Wooden
Watercolour Artist, SA Australia
You can be the next success story!
This is what you'll get instantly when you join!
1. Supportive Artist Community
Connect with like-minded creatives inside our private Facebook group. Share wins, ask questions, and stay motivated!
2. Live Art Biz Masterclasses
Every quarter youâll join two live business masterclasses designed to help you grow your audience and sales. Each session includes a Q&A so you can get clarity on your next steps.
3. Drop-In Co-Creating Sessions
Join fellow artists for relaxed shared studio time where you can paint, experiment, and chat as you create. Thereâs no pressure or agenda â just a supportive space to stay connected and make art together.
4. Resource & Replay Library
Access a rich library of practical business trainings and masterclass replays anytime you need them.
5. Social Circle
Enjoy invitations to in-person meetups and gatherings, so you can connect with fellow artists face-to-face.
What's Inside The Fulfilled Artist's Method
STAGE 01
THEÂ EXPLORER
Find your style and build creative confidence.
This stage is about reconnecting with your art in a way that feels joyful and pressure-free. Youâll explore your unique style, carve out time to create, and build momentum that will carry you forward into your art business journey.
Highlights:
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Discovering and nurturing your unique style
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Building confidence in your creative voice
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Creating space (mental + physical) for art in your real life
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Connecting with play and curiosity so making art remains fun
This is your space to stop second-guessing, explore your artistic identity, and build a foundation that will support you as you grow.
STAGE 02
THE DREAMER
Turn your passion into an inspired side hustle.
Here, youâll start imagining what your art life could look like and lay the first business foundations. Youâll dream bigger while grounding your ideas in practical first steps.
Highlights:
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Creating a vision board to bring your dream art life into focus
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Understanding your ideal buyer and why they matter
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Your beginner-friendly Art Biz Basics checklist
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Social Media 101: simple strategies to start showing up online
Youâll go from dreaming about an art biz to confidently taking your first aligned steps.
STAGE 03
THE BUILDER
Lay strong foundations and make your first sales.
This stage helps you move from âjust dreamingâ into building your business with confidence. Youâll learn how to price, brand, and sell your work with more intention, so youâre taken seriously as an artist.
Highlights:
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How to confidently price your art to sell
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Branding 101: clarity and cohesion in your visual identity
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The basics of art licensing so you can scale smart
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Saying yes to commissions with ease and boundaries
It's time to shift from âI hope someone buys thisâ to âHereâs what I offer, and hereâs how to buy it.âÂ
STAGE 04
THE RISING ARTIST
Step into visibility and grow your presence.
Now youâre ready to show up with polish and confidence. This stage supports you to elevate your marketing, nurture your audience, and become known for your unique work.
Highlights:
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Elevating your social media with strategy and story
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Building a body of work that tells a story and stands out
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Simple steps to nurture collectors and repeat buyers
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How to present yourself online and offline with authenticity
Stop âhustling for every saleâ and start building systems and trust that generate consistent income.
STAGE 05
THEÂ FLOURISHING ARTIST
Grow your art biz with sustainability and joy.
This is where it all comes together. Youâll create systems that support you, nurture long-term collector relationships, and expand your income streams â all while staying true to your creative joy.
Highlights:
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Discovering your Money Mindset Archetype and shifting beliefs
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Email marketing to build loyal relationships with buyers
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Designing a website that reflects you and converts
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Reviewing and refining your income streams with clarity
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Staying aligned with your art so the joy never gets lost
Say 'no' to playing small and 'yes' to your role as the CEO of your creative biz!
"Thank you for everything you do for us in this membership. You put your heart and soul into helping all of us. Each person is on a different journey, but somehow you always seem to make sure you give each person what they need. I have always appreciated the time and effort you put into this group and have learnt so much thanks to you."
NICOLE W
Founding MemberÂ
You'll also get these benefit-boosting perks đ
PERKÂ 1:
Goal-Setting Workshops
(Value: $400/year)
Live planning sessions every 3 months to set your priorities, clarify focus, and stay on track.
PERKÂ 2:
Mindset Resource Hub
(Value: $197)
Practical tools to beat self-doubt, reframe imposter syndrome, and share your art!
PERKÂ 3:
Lifetime Member Pricing
(Priceless)
Lock in your rate for life, even as the program grows in value over time.
PERKÂ 4:
Art for the Heart Creative Studio
(Value: $59/month)
Your library of art workshops and tutorials to keep your art skills evolving.
Letâs recap whatâs waiting for you inside Art for the Heart Growth Hub!
â The Fulfilled Artistâs Method (Value: $997)
My proven signature framework to take you from hobbyist to working artist with clarity, confidence, and structure.
â Live Art Biz Masterclasses (Value: $1200/year)
Two masterclasses every quarter on practical, soulful strategies for pricing, websites, social media, and more â with live Q&A.
â Drop-in Co-Creating Sessions (Value: $600/year)
Flexible Zoom sessions to paint alongside fellow artists in a supportive space to stay connected and make art together.
â Resource & Replay Library (Value: $500+)
A rich bank of trainings and masterclass replays you can dip into anytime.
â A Kind, Inspiring Community (Priceless đ)
Be surrounded by supportive artists who encourage, celebrate, and cheer you on every step of the way.
â The Social Circle (Value: $300)
Invitations to in-person meetups â connect, collaborate, and make real-life friendships.
â Â Goal-Setting Workshops (Value: $400/year)
Live planning sessions every 3 months to set your priorities, clarify focus, and stay on track.
â Â Mindset Resource Hub (Value: $197)
Practical tools to overcome self-doubt, reframe imposter syndrome, and share your art!
â Â Lifetime Member Pricing (Priceless)
Lock in your rate for life, even as the program grows in value over time.
â  Art for the Heart Creative Studio (Value: $59/month)
Unlock a library of art workshops and tutorials to spark creativity, explore new techniques, and keep your artistic skills evolving.
Meet member Ange Sorrell - rising Ballarat-based mixed media artist - who was without clear goals or direction.
Ange says: âI had no real sense of what I wanted to do with my artâ but she has now gone on to have pride in her identity and style, to work confidently in collections and to sell her work.
Ange: "I've got no hesitation in recommending Ros to anyone!"
You deserve to know what itâs like to have creative momentum again â and thatâs exactly what the 7-day free trial is for.
Come in, explore the member portal, meet the community, and see if it feels like home.
If itâs not your vibe, no stress. Cancel anytime within 7 days â no hard feelings, no awkward goodbyes.
Joins us in Art for the Heart Growth Hub today!
MEET YOUR COACH
Hi, I'm Ros Gervay đ
Iâm a both a painter and a business coach for new and rising artists.
I help artists to show up with confidence, sell their work, and grow a sustainable income doing what they love... even if they are self-taught and have no idea about the business side of art.
As a practising modern botanical painter with work in three Australian galleries, I know the juggle of making art, marketing it, and keeping the spark alive. Iâve built my own joyful, multi-stream art business from scratch â and Iâve helped thousands of artists do the same, in their own way.
Not only do I walk the talk, but Iâm right here in it with you â blending creativity with strategy, heart with hustle.
If 2025 is your year to finally take your art seriously (without losing the joy), Iâd be honoured to guide you.
Ros x
Meet my client Brhody Wallis who âknew absolutely nothing about the business side of artâ but has now...
- Launched her website
- Grown her social media confidence exponentially
- Developed a clear vision, voice and style as an artist
- Entered art prizes and...
- SOLD her first two artworks!
Brhody says: "I have grown so much and it is only the beginning!"
Burning Q's your fellow artists asked before joining the Art for the Heart family
How will I access the membership resources?
If I sign up to monthly membership, how does it work?
If I sign up to the 6-month membership, how does it work?
What is inside the Art for the Heart Growth Hub member portal?
Are any guest expert masterclasses included?
What are Co-Creating Sessions?
What if I can't attend all of the live sessions?
I live in a different time zone. Will Art for the Heart Growth Hub still suit me?
How is this membership different from other art courses?
Can I cancel my membership at any time?
I still have questions. How can I get in touch?
Still "thinking about it"?
Art for the Heart Growth Hub is for you if any of these sound familiar:
- Youâre passionate about making art and want to feel confident in the artist role.
- Youâre craving a kind, uplifting community of creatives who will cheer you on (and keep you accountable).
- You want more than inspiration â you want clear structure, simple strategies, and guidance to actually grow.
- Youâre ready to stop putting your art dreams on the back burner and start taking small but powerful steps forward.
- Youâd love to feel more confident sharing and selling your work.
- Youâre tired of second-guessing yourself and ready to claim your identity as an artist and a business owner.
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If youâre nodding along to even one of these,
Art for the Heart Growth Hub was designed with you in mind đ
Meet my client Jodie Tindall who had âno idea how to build or run an art businessâ but went on to:
- Create her very first collection
- Exhibit in her very first art show
- Win second place in the open category and
- Sell 2 works in 2 days!!!Â
Jodie now has a clear style and is confident in her identity as an artist.
Jodie says: "Being an artist can be a really lonely experience but being part of the Art for the Heart community really brings out the best in all of us."
Art for the Heart Growth Hub has a place for you too! Â
I'm in! How do I join?I personally cannot wait to guide you inside Art for the Heart Growth Hub
Merging my love of art with a purposeful career has transformed my life â but more than that, itâs helped me feel deeply fulfilled, proud, and connected to who I really am.
I know what it feels like to be in the thick of uncertainty. To wonder if youâre good enough, or if itâs âtoo late,â or whether this dream of sharing â and even selling â your art is truly possible.
Thatâs why I created the Art for the Heart Growth Hub. Whether youâre here to gain confidence, attract buyers, show up more consistently, or simply feel less alone on the journey â youâll find the support, guidance, and community youâve been craving.
This isnât just a membership. Itâs a growth hub for artists who are ready to take their passion seriously â where your creativity is honoured, your business skills are nurtured, and your growth is celebrated every step of the way.
You donât have to do this alone.
If youâre ready to give your art â and your dreams â the time, love, and support they deserve, Iâd be honoured to walk this journey with you.
With love and gratitude,
Ros x
Joins us in Art for the Heart Growth Hub today!
