Why You’re Not Making Art Sales (And How to Change That)

Hi there, fellow artists and creators! I’m Ros Gervay, a business coach for new and rising artists. If you're struggling to make consistent art sales, you’re not alone—and you’re definitely not doing anything wrong. But there are reasons it might not be working yet, and that’s exactly what I want to talk about today.

Want to dive deeper? Watch the full video episode here:
Why You’re Not Making Art Sales

Whether you’re sharing your art online, showing up at markets, or quietly wondering why your artwork isn’t selling, the frustration can feel overwhelming. I’ve seen this in many of the artists I work with—and I’ve been there myself.

Recently, I came across an artist online asking for feedback. Her work was beautiful, but there was a hesitation behind it—pieces half-finished, not varnished, not listed. It wasn’t a skills issue. It was a confidence issue. And that’s where the shift starts. This scenario got me thinking: if we can't back our own art, how can we expect others to invest in it?

Check Your Mindset

Fear and scarcity often hold us back from realizing our full potential. But what if we flipped the script? What if we approached our art from a place of abundance and love, rather than doubt and hesitation? Imagine the possibilities if we embraced our creations wholeheartedly, confident in their value and worth.

A Challenge For You

So, here's my challenge to you: reclaim your passion. Make art that speaks to your soul, that ignites a fire within you. Release the fears that hold you back – whether it's fear of judgment, fear of failure, or fear of the unknown. Take practical steps to address these barriers head-on. If varnishing your pieces feels daunting, ask yourself why. Is it a lack of satisfaction with the work? Fear of the logistics involved in shipping? Whatever it may be, confront it, and then take that leap of faith. Varnish that piece, package it up, and send it out into the world.

Your Next Step: Join Art for the Heart

If you’re ready to finally make consistent art sales and grow a fulfilling art business – without burning out or second-guessing yourself – then it’s time to join Art for the Heart, my signature coaching membership for artists.

Inside Art for the Heart, you’ll gain access to a proven framework, expert support, and a kind community that keeps you motivated and moving forward. Whether you're just starting out or you’ve been showing up for years with little to show for it, this space was made for you.

You’ll learn how to:

• Clarify your vision and create aligned goals
• Price your art with confidence
• Build a loyal audience of art lovers
• Sell more art in sustainable, soul-aligned ways
• Stay consistent with kind accountability

Explore Art for the Heart and see if it’s the next right step for your art journey.

Remember, dear artists, the only limits that exist are the ones we impose upon ourselves. So let go of fear, embrace abundance, and step boldly into the world as the talented creator you are. Your art deserves to be seen, appreciated, and yes – sold. Believe in yourself, trust in your craft, and watch as the possibilities unfold. Anything is possible when you lead with passion and purpose.

Here's to your success, your growth, and your boundless creativity. Let's make those art sales soar!

To your inevitable success,

Ros x