If you're wondering why your art isn't selling—even when you're showing up online, posting regularly and creating beautiful work—then it might be time to stop looking outward and start looking inward. The truth is, your mindset as an artist could be the real reason things aren’t clicking. And when you shift that mindset? Everything can change.

Welcome to a whole new way of thinking about your creative practice and your art business. In this post, we’ll unpack why mindset is the missing piece for many emerging artists. From claiming your identity as an artist to facing the fear of failure, imposter syndrome and perfectionism—this blog is here to help you stop holding yourself back.

Because selling your art isn’t just about learning the right strategies—it’s about believing you’re worthy of selling it in the first place.

Let’s explore the inner game of art business success.

Want to go deeper? Watch the full video here:
Shifting Your Mindset is the Key to Selling More Art

Let’s Start With This: Are You Calling Yourself an Artist?

So many talented creatives hesitate to claim the word “artist.” But if you love making art—you already are one. It’s not about your sales, degree, or how often you pick up a brush. The moment you give yourself permission to own that identity, everything shifts.

Here’s the truth: the world sees you how you see yourself. If you're unsure, they'll pick up on that. But when you say “I'm an artist” with confidence, people believe you—and they trust you to create and sell beautiful work.

This is where it begins.

Mindset Blocks That Keep Artists Stuck

Now let’s talk about the inner chatter that keeps many artists stuck:

• “I’m not good enough.”
  
• “I’m not ready yet.”
  
• “No one will buy this.”
  
• “I don’t have what it takes.”
  

Sound familiar?

These thoughts are normal. But they’re not truths. They’re just stories your brain is telling you to keep you safe. Your job is to notice them—but not let them run the show.

Because here’s the kicker: you don’t need to eliminate doubt to move forward. You just need to believe in yourself a tiny bit more than you doubt.

Tiny Steps Build Big Confidence

The most successful artists I know didn’t start out fearless. They simply decided to take one small step forward—again and again.

So what’s your next tiny step? Is it updating your bio? Sharing a work-in-progress on Instagram? Opening your shop?

Whatever it is, trust that taking action will actually build the mindset you need. Confidence isn’t a prerequisite. It’s a result.

Want help making your next year your best yet?

Watch the full video here:
Shifting Your Mindset is the Key to Selling More Art

Because mindset is the key—but it works best when paired with clarity and a solid plan.