Hey there, I’m Ros Gervay, your go-to business coach for new and rising artists. I help my clients discover their full potential and turn their passion into a thriving art business that feels aligned and joyful. Whether you're just starting out or looking to grow, knowing what actually moves the needle is essential.

Want to dive deeper? Watch the full video episode here: The 2 Compulsory Ingredients When Growing Your Art Business

In this blog, we’re diving into the two must-have ingredients that every artist needs to build a sustainable art business—no fluff, no guesswork.

During some of my coaching sessions, one simple mantra has helped many artists shift from stuck to soaring: “Try the thing. Then improve the thing.” This mindset encourages action over perfection, which is essential when you're building something from the ground up. The truth is, real progress comes when you’re willing to be brave, take that first imperfect step, and refine along the way.

Ask yourself, what idea are you sitting on due to a mindset block? Is fear of imperfection holding you back from pursuing your passion? Remember, the journey to success begins with a single step, and every masterpiece starts as a rough sketch.

What You Can Do:

1.    Make a list of the barriers holding you back and commit to overcoming ONE this week. Keep yourself accountable by writing it somewhere you can visually see it every day, and share it in our free Facebook group, Permission to Paint so we can support you.

2.    Develop your own mantra for bravery and resilience. Whether it's "Progress over perfection" or "Play over perfection," find a phrase that resonates with you and empowers you to embrace the journey of growth.

Aspiring artists, remember: the journey to success is filled with twists and turns. But with the right mindset, determination, and support, you can achieve anything. Join me in the Artist Evolution Challenge next week, where we'll continue to grow your art business together. Dare to dream, dare to create, and dare to thrive.

Ready to take your art business to the next level? Art for the Heart is where creative passion meets smart strategy. Join our supportive, inspiring community and get expert coaching to help you grow with confidence. Learn more about Art for the Heart.