Pricing your art can feel overwhelming—but it’s one of the most important steps in building a sustainable, fulfilling creative business. If you’ve ever struggled with self-doubt or wondered if you’re charging too little (or too much), you’re not alone. Many artists wrestle with how to confidently price their work in a way that reflects its true value.

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How to Charge What You're Worth

Here’s the truth: your art has value—and so does your time, energy, and vision. If you want to sell your work consistently and feel good about your pricing, you have to start by believing in what you create.

I remember my first experience at the Art to Art Prize, where they priced my work at $600. It felt high at the time—but both pieces sold! That moment helped shift my mindset around pricing and taught me a lesson I now pass on to the artists I coach: if you don’t value your art, it’s hard for others to.

Take a moment to re-evaluate your prices. List three reasons why your work deserves its current price (or even more). If a friend were doubting her prices, what advice would you give her? Now, give yourself that same advice and trust in your own value.

Pull the Quantity Lever or the Price Lever

When it comes to pricing, there are two ways to increase your income: by focusing on either quantity or price. For prints, an affordable price can work well in higher volumes, bringing more customers to your work. But with original art, you’ll want to lean on the price lever since time constraints limit the number you can create. Originals are unique and require your time, skill, and vision, so they should be priced to reflect that value.

Shift Your Mindset

Underpricing often stems from fear—fear of rejection, fear of no sales, or fear of seeming too expensive. However, underpricing can actually backfire, making your work seem lower in quality. Take inspiration from my VIP client, Elizabeth Jaworski, who saw her sales rise once she began pricing her work courageously. Raising prices can increase the perceived value of your art and allow you to invest back into your business.

Set a minimum price for your next piece and commit to it. This small but powerful step affirms your self-worth and shows buyers that you value your art.

It’s time to start valuing your work at its true worth. Adjust your prices as needed, believe in your value, and back yourself. Your art deserves it!

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This community was built for artists like you—those who are ready to stop undervaluing their work and start thriving on their own terms.