Episode #52 Why You Should Include Art Workshops in Your Artist Income Streams
Nov 20, 2023In-person art workshops can be a powerful way to grow your audience, connect with your local creative community, and share your artistic skills in a meaningful, profitable way. But before you jump into planning, it’s important to ask the right questions: Is this the right fit for you? Who do you want to teach? How will you price your sessions?
Whether you’re an artist ready to host your very first workshop or you're exploring new ways to expand your art business, this episode is packed with honest insights, practical tips, and real-life advice.
Watch the full conversation on YouTube: Why You Should Include Art Workshops in Your Artist Income Streams
We share a whole range of actionable tips around:
- Your Why - We chat about how important it is to consider why you want to run art workshops and also who you want to teach by paying attention to who lights you up.
- Being Courageous - Whilst you have the skills, it is normal to feel wobbly when you’re a newbie to teaching. If your why and your who are aligned, it is a time for courage. Push yourself out of your comfort zone. Give it a try possibly just with friends first for the cost of supplies. And build from there.
- Demographics and Venues - Choose which demographic you want to focus on and research if there is a need for your art workshops amongst that demographic in your area. Then scope out venues and attend other people’s workshops to get an idea of how they are run.
- Collaboration - Choose venues that already have a community associated with them as this will help you get exposure. Collaborate with other artists to facilitate workshops together or tap into local tourism events or explore your council initiatives.
- Pricing - Calculate the cost of consumable supplies from paint to mineral water plus any space hire costs. Keep in mind that there will be an outlay for the re-usable tools and equipment. Consider the length of time the workshop runs plus travel time, set up, pack up.
Hope that you enjoy this episode. We love hearing from our listeners, please let us know what takeaways you have from this episode by sending us a DM on Instagram!
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With love & gratitude,
Ros
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