If you’ve ever struggled to price your art or felt overwhelmed by the financial side of running an art business, this episode is for you. In this value-packed conversation, we interview Eliza Ludwig—Business Wealth Coach and founder of The Flow Society—who specialises in helping creatives take control of their finances and build businesses that work for them.

Watch the YouTube episode here: Interview With Eliza Ludwig And How To Price Your Art - Ep 029

We explore essential financial strategies for artists including how to set pricing, understand your income goals, and shift your money mindset. Eliza breaks down complex concepts like income forecasting, value-based pricing and diversifying income streams into digestible, practical tips that you can start applying right away.

Whether you want to earn enough to support your lifestyle, reinvest in your practice, or make space for passion projects and giving, this episode will guide you to think about your art business through a lens of clarity, confidence and sustainability.

Through her business - The Flow Society - Eliza works with clients to look at their pricing and develop different income streams, business income forecasting and more.

Ros, Laura and Eliza discuss the mindset shifts required for artists wanting to start to sell their artwork and implement different ways to bring money into your business or just to make some money back to pay for art supplies.

This episode also touches on:

The challenge artists face in implementing money management strategies

The “stories” pick up about money and how it hold us back Evaluating different income streams for artists How she works with clients through a lens of Value and Time Product pricing using Values and Goals How planning is important for income forecasting for Artists in business

For Eliza's “Pricing Download” go to the link in bio via Instagram here: https://www.instagram.com/the_flow_society

We hope that you enjoy the Show!

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Please send us a DM on Instagram to tell us how you found this episode and let us know if you have any ideas for future topics for the show.

This episode is sponsored by:
Laura’s Creative Kick-Start Coaching Sessions. For aspiring artists who are seeking clarity and direction in their Art Biz - To find out more go to: https://laurajaneday.com/creative-coaching

EPISODE LINKS:

Eliza’s Website: https://www.theflowsociety.com.au/
Eliza’s Instagram: https://www.instagram.com/the_flow_society
Profit First - https://mikemichalowicz.com/profit-first/
Susan Nethercote: https://www.susannethercote.com/
Episode 21 on Apple Podcasts: https://podcasts.apple.com/au/podcast/021-ideas-to-help-you-make-more-money-from-your-art/id1597004305?i=1000577841497
Episode 21 on Spotify: https://open.spotify.com/episode/4N7fShb4K3zX3PzbqoPRuT

FIND US AND FOLLOW US ONLINE!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/

Follow Ros on Instagram: https://www.instagram.com/ros.gervay.creative/

And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/

For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

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Click here for previous episodes along with links, downloads and other Permission To Paint content

Catch you in the next episode!

With love & gratitude, 

Ros

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