If you're looking to build a successful art business—whether you're self-taught or experienced—there's more to it than just creating art. It’s time to embrace the business side!

The difference between artists who thrive and those who don’t often comes down to their ability to handle the business aspects. The good news? You don’t need to be a business expert or have a degree. You just need to dedicate time to it and set it up in a way that doesn’t pull you away from your creative work.

Let’s break down the 3 essential elements for a thriving creative career, so you can start implementing these strategies today!

Element 1: Entrepreneur Mindset

The first key to success is seeing yourself as both an artist and a business owner. You need to put on your business hat and value your art as a product that deserves to be sold.

Balancing the joy of creating with the desire to make an income is crucial. It’s about adopting an abundance mindset, knowing your art is valuable, and pricing it accordingly.

Take inspiration from my 7-year-old daughter who confidently valued her art at $10—no doubts, no second-guessing. That’s the mindset shift you need to succeed.

Reflect on your commitment to turning your art into an income. Do you truly want to make a living from your art? Journal your thoughts and declare your intention to yourself. If you’re serious, there’s no better time than now to make that decision!

Element 2: Simple Marketing Strategy and Supporting Systems

Many artists focus too much on working “in” their business instead of “on” it. A simple marketing strategy and supporting systems will free up more of your time and help you grow your art business consistently.

This means planning your art releases, checking your pricing for profitability, and setting up attraction systems that bring in new collectors. Consistency is key!

Regularly showing up through social media, email newsletters, or workshops keeps you connected with potential buyers. Grab a wall planner for 2025 and start marking your key art releases or workshops. If you’ve never launched an event, now is the time to try!

Element 3: Community and Networking

Building a supportive community is essential. The art world can be isolating, and finding like-minded artists who understand both the creative and business sides is important.

Whether it’s online groups or local artists, connections lead to collaboration and growth. Two artists from my community recently teamed up for a group show—and it was a huge success! Collaboration can open doors to new opportunities.

Reach out to one fellow artist this week. Whether it’s for advice, feedback, or future collaboration, expanding your network is key to growing your career.

You have the power to build a thriving art business. By adopting an entrepreneurial mindset, creating simple marketing systems, and connecting with other artists, you’ll be on your way to success.